Expanding its brand into the culinary world, Louis Vuitton opens its first restaurant at the White 1921 hotel in Saint-Tropez. This refined dining experience is crafted in collaboration with Michelin-starred chef Mory Sacko, renowned for his Parisian restaurant, MoSuke.

Chef Sacko’s cuisine is a tribute to his African heritage, infused with his love for Japanese flavors and a hint of Provençal influence that connects guests with the spirit of Saint-Tropez. This unique fusion aligns seamlessly with Louis Vuitton’s legacy of blending tradition with modernity, creating an immersive culinary journey that reflects the brand’s values of innovation and heritage.

To celebrate this culinary adventure, AKQA developed a content series showcasing Chef Sacko’s inspirations and vision behind each dish. This narrative-rich approach not only highlights the chef’s artistry but also positions Louis Vuitton’s new restaurant as a must-visit destination.

The campaign promotes Louis Vuitton’s venture into luxury dining, enhancing brand perception and offering customers a novel, memorable way to engage with the iconic brand. Through this content, Louis Vuitton extends its influence into new territories, resonating with those who seek exclusive experiences that combine culinary art with cultural storytelling.