As Creative Director, my expertise lies in answering to a business problem through a strong and crafted creative response. Through many experiences I have been able to work on numerous product launches for top players in different industries like automotive (Mercedes, Smart, Mini, Renault…), FMCG (Labeyrie, Mondelez), beauty (L’Oreal), luxury (LVMH Group) and beyond.
My role as a creative has always been to develop an innovative 360 creative approach, combining a strong idea with powerful storytelling. Innovation and new technologies are an integral part of the creative language I developed at AKQA, which is entirely in line with our mantra: The future inspires us, we work to inspire.