A confectionery mix of craft, care and creativity.

Valentine’s Day 2021 marks the first collaboration between AKQA Paris and Prada Beauty, celebrating the iconic Candy fragrance. A worldwide activation that invites you on a happy sugar rush to The Candy Shop. We follow bottled audacity down the assembling line, from final touches to wrapping, Candy is coated in craftsmanship. For you to gift someone sweet, even if your significant other is you. As the first step into Prada’s new digital universe, The Candy Shop has opened across all online platforms, including social and Prada.com.